Saturday 31st October 2020
Whilst working at my part time job in Leeds, I was given the opportunity to do some branding and marketing by creating an E-invite for a store event. The aim was to create an invite that was sophisticated and exciting to draw customers into our store and to get them excited about our products. I used Adobe Spark Notes to create this invite as a like the fluidity of the software and how professional it is.
For this invite I also added a direct website link to where you can book a consultation in store, I hope this will attract more customers to the store and website.
Customer event email:
Product photography for Instagram:
One of the staff members in store runs an instagram account called @yorkshirediamondgirl. During one of the days I assisted her in taking some photographs for her account that were exciting and highlighted the beauty of the diamonds. I came up with the idea of using a mirror underneath the jewellery to highlight their brightness and to show different views of the jewellery. We experimented with different backgrounds and lighting, my favourite being a pink background. I really enjoyed this task and seeing how the use of instagram can benefit the business.